Over the past few years, life has, as the Brits might say, gone a bit “tits up.”

The tail-end of 2023 saw me shuttling between hospital visits, navigating a maze of medical appointments, clashing with insurance reps, and grappling with a level of exhaustion I didn’t know was humanly possible. Somewhere between waiting rooms and phone battles, I realized I had to pause and seriously reconsider the direction my life was headed.

The year before hadn’t been much kinder. I lost my full-time job and promptly slipped into what I jokingly—but also not jokingly—refer to as the SADs™: my personal plunge into the deep, gray valley of depression. It wasn’t a great time. Hell, it wasn’t even a functional time. But in that stillness, in the hours that blurred together, I found space—space to think. To ask myself what I really wanted to do. What kind of work I was willing to shape my life around.

And that’s when I landed on it: starting my own business.

It wasn’t just a career move—it was a reclamation of control. It meant setting my own hours, creating a workflow that actually respected my energy levels, and building something that aligned with how I wanted to live, not just how I needed to survive. It became the clearest path forward—a way to work on my terms, with purpose and flexibility at the core.

And POOF! Wrighte & Co. was born.